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Benefiting the supply chain all along the way
by Robert Clarke
Maritime professionals can now use global standards and trends in sustainability
to get projects off the ground, and drive accelerated development.
Sustainability essentially stands for
meeting the needs of the present
without compromising the ability
of future generations to meet their
own needs. In 2011 this important term has
teeth – globally accepted metrics for measuring
the real currency of sustainability – carbon,
energy, waste and water. For the first
time, we are arriving at a level of maturity
in the sustainability sector that creates unprecedented
opportunities for business in
every sector, very much including the shipping
industry, creating a measurable buy-in
for senior management based on cost savings,
improving efficiency and managing
environmental stewardship. More than ever,
CFOs and CEOs are looking to sustainability
to support strategy and drive enterprise.
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